Video ad production built to perform, not just look good.

Yes. We source, audition, and cast talent for any spot that requires it. Talent fees are scoped separately from production.

Yes. We deliver to every platform spec: H.264/H.265 for digital, vertical and horizontal aspect ratios, any required file size constraints, and industry-standard delivery formats.

We white-label for agencies regularly. If you have a media plan already, we plug in as the production partner.

No. Media buying means planning reach and frequency, negotiating airtime with television networks, or building campaigns in Meta and YouTube, and it belongs to your media team or agency. A well-defined media plan maximizes reach and frequency, and we plug in as the production partner once you have one, delivering platform-spec files and cutdowns to match it.

A video ad is optimized for paid media: short, direct, built to convert. A brand video earns attention organically and builds identity over time. Most brands need both.

Commercial video production is the umbrella term for any video made for advertising a business: advertising spots, TV commercials, product commercials, and brand films. A video ad is the paid-media version, built around one placement and one target audience, usually :15 to :60. TV commercial production has broadcast specs of its own. Our guide to commercial video production covers the wider category, while this page is about the ads themselves.

Our video ads are built first for paid social and digital video on Meta, LinkedIn, and YouTube. TV commercial production adds broadcast specs, clearances, and longer approval chains. If your campaign includes TV commercials or connected TV, tell us the spot lengths and delivery specs on the first call and we will say honestly whether we are the right fit for TV commercial production.

We are a production house, not a media agency: we produce the creative and hand you finished files. Our video production services cover strategy, shoot, and post production, and they stop at delivery. If you are comparing a video production agency with a media agency, the difference is who buys the media. As a commercial video production company, we work with your media team or your agency, and we white-label for agencies that want a production partner.

Yes, each as its own service page. Brand films and corporate video build identity and trust over time, product videos show what you sell, and training videos teach it. Video ads borrow from all of them, and many marketing campaigns start with one hero ad and grow into a full set.

Explainer videos simplify complex offers, and testimonial video builds trust with potential customers. Product demos show a product in use, and a video ad can borrow from any of them. Each has its own service page, and many campaigns combine a hero ad with a few of these formats.

Yes. A video ad works best as one piece of a larger campaign, with the same messaging, look, and offer carried across the hero spot, the cutdowns, and the social content. We plan that before the shoot to create one consistent story across every variant, plus the rest of your video content, instead of a set of separate ads.

Yes. Script, casting, production, and post production are managed in house by one team, so clients get one point of contact and no handoff between a creative company and a separate crew. Our video production services are built that way on purpose. Crew size depends on the spot, and we scope it in the quote.

We start with the target audience, the platform, and the single message the ad needs to land. From there the strategy sets the hook, the story, and the call to action, and the creative process moves from treatment to script to storyboard before anyone picks up a camera. Compelling storytelling in the first two seconds captures attention, which is what keeps people watching.

Many people watch social video with the sound off, so we plan every ad to work without it: clear visuals, on-screen text, and captions that carry the message even if the audio never plays. Brand elements, such as the logo or the product, should be introduced early for recognition, so we build them into the first seconds of the script.

We usually recommend creating one hero spot and a handful of variants: different hooks, different lengths, and different calls to action. Because the variants are cut from one video shoot, each extra version carries a lower cost than a second shoot, and your business gets more variants to compare, with performance data arriving faster and no extra production days.

Measurement metrics should align with the campaign objective: view rate for awareness, click-through rate for traffic, and cost per lead or cost per purchase for sales. Tracking performance is essential to measure a commercial's effectiveness, and it happens in your ad platforms, run by your media team or agency. We set up the variants and the performance brief so each version has a clear job to test.

Post production covers video editing, color grading, sound design, licensed music, and the final cut. Sound plays a vital role in short ads, so we create a proper mix for every spot and run a final quality check, and the edit is built around the first seconds, since that is where people decide to stay or scroll. Final deliverables include the :60 hero, the :30 and :15 cutdowns, and vertical versions.

Client reviews and revisions are crucial in post production, so we build them into the schedule: you approve the script before the shoot, then review the edit, give notes, and approve the final version before delivery. Color correction adjusts color balance so every shot matches, and grading then sets the look, and both are checked before files go out.

Look at the portfolio first, then client reviews, then how the company works. Ask which clients the team has delivered for, ask whether strategy, production, and post production live under one roof, ask to see ads that ran for brands like yours on the platform you are buying, and ask who actually creates the work and what quality looks like in the real world. Ask how they plan to produce multiple video assets from one shoot, ask how they maintain quality across a series of videos (we keep one permanent crew on every project), and ask in writing who owns the footage and what usage rights you get after production. Expertise in paid social is different from expertise in broadcast, so look for creative solutions built around your product, and match the partner to the placement and the industry your business sells in.

The businesses that run video ads with us span products and services, including Canine Gains and Brooks Running. What those brands share is a sales goal, a marketing team that needs steady creative, and a budget that has to work harder on every placement.

Our video ads run 4 to 6 weeks from brief to delivery, covering script approval, pre-production, the shoot, and post production. Industry guides put most commercial video projects at 2 to 6 weeks, and the range mostly comes down to how fast approvals move and how many variants you want. The biggest lever on the schedule is how quickly the script and the edit get signed off.

Shorter wins most paid placements: aim for under 15 to 30 seconds depending on the platform, and keep the :60 for a hero cut that tells the full story. We deliver the :60 hero plus :30 and :15 versions, and vertical formats for Stories and Reels, all from one shoot.

It depends on the placement. Some paid social placements reward a native, user-generated look over a polished corporate spot, while high production value reflects well on brand credibility when the goal is trust. That is why variants matter: test a polished hero against a looser cut before committing to one look, and use a concise template (hook, problem, proof, call to action) to keep either version tight.

It depends on the crew, equipment, location, talent, and post-production complexity. Cost guides from production companies put commercial video anywhere from roughly $2,000 for a simple social spot to $50,000 or more for a polished broadcast spot, with a single straightforward spot costing a few thousand dollars and a multi-spot campaign costing tens of thousands. Our pricing page shows where our video ads sit, and the investment section above explains what moves the number.

Budgeting should consider cost per finished asset over a year, not the price of one spot. A single shoot that yields a :60 hero, :30 and :15 cutdowns, and vertical versions spreads the cost across every asset, so the cost per finished asset falls with each variant you test.

Yes. Visual effects can create enhancements or fantastical elements that cannot be shot on set, and motion graphics can carry on-screen text and brand elements. Our in-house VFX team handles both, and it can work on footage from any source, including ads shot by another crew.