Brooks - Zoe Atkin
An athlete brand film for Brooks Running — following professional skier and Stanford student Zoe Atkin through the off-season life behind the competition.
About the Project
Brooks Running needed an authentic, character-driven film for their YouTube series "Let's Run There" — a series that profiles the real lives of the athletes they sponsor. The subject was Zoe Atkin: a professional freestyle skier competing in a judged sport, and a full-time Stanford student. The creative challenge was finding the true story underneath the résumé — something honest about how she carries that pressure. An additional production constraint: we were only granted access to the Stanford athlete gym, not the broader campus, and our editor Dominic was remote for the entire shoot, requiring airtight pre-production before a single frame was captured.
Final Results
We delivered a long-form and short-form athlete story plus four carousel video clips for Brooks' social channels — shot over two production days across four locations in Northern California. The film shipped as part of the ongoing "Let's Run There" YouTube series, alongside other LOOK-produced content in the same campaign. The story landed because it was specific: not a highlight reel of Zoe's skiing, but a genuine portrait of how she lives when she's not competing.
“We've brought LOOK in to capture multiple parts of our recent influencer projects. The shoots, footage, and final edits have been incredible.”
Clint Jensen
Manager, Social Media
Deliverables
Services used
Production stills · Brooks Running
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