Brooks - Zoe Atkin
An athlete brand film for Brooks Running, following professional skier and Stanford student Zoe Atkin through the off-season life behind the competition.
About the Project
Brooks Running needed an authentic, character-driven film for their YouTube series "Let's Run There", capturing the life of professional skier and Stanford student Zoe Atkin during the off-season. The challenge was to portray Zoe authentically, moving between her dual lives as an elite athlete and Stanford student, while avoiding a polished, over-produced look. An additional constraint: no access to ski slopes or competition footage, forcing the team to build the story around her off-season life.
Final Results
We delivered a long-form and short-form athlete story plus four carousel video clips for Brooks' social channels.
“We've brought LOOK in to capture multiple parts of our recent influencer projects. The shoots, footage, and final edits have been incredible.”
Brand Partnerships
Brooks Running - Let's Run There Campaign
Deliverables
Services used
Production stills · Brooks Running
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