HD Packaging — Brand Video
HD Packaging needed a hero video that could actually help close deals, not just look good. We built it from nothing but empty packaging and a tilt-shift lens.
About the Project
HD Packaging is a family-run commercial packaging manufacturer, third generation and over 30 years in business, producing food pouches for major brands including Starkist. They needed a hero video that captured their history, craftsmanship, and quality standards, with no access to the factory floor and no finished product to film, only flat, empty packaging. Beyond the visual constraint, the video also had to do real work for the business: a hero video only pays off if it can actually help close deals, not just look good.
Final Results
The finished hero video is built around HD Packaging's own leadership voice: three generations of family ownership, the 2000 Starkist tuna pouch launch that won Package of the Year and set an industry standard still referenced today, and a clear value proposition: sitting between design agencies and manufacturers so a client's launch doesn't stall on either side. Built to function as a real sales tool for HD Packaging, not just a brand film.
“The real cost of bad packaging isn't what you paid for it. It's the delayed launch, the failed run, the co-packer call that derails everything. We exist to prevent that.”
Blake Hoss
HD Packaging
Services used
Production stills · HD Packaging
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