Brooks - Joey
From seventh-round pick to NHL starter, we traveled to Seattle to capture Joey Daccord's journey for Brooks Running's Let's Run series.
About the Project
Joey Daccord's story embodies the perseverance that defines elite athletes. As a Brooks brand ambassador and NHL goaltender for the Seattle Kraken, Joey's journey from a seventh-round draft pick to starting NHL goalie is a compelling narrative of dedication and resilience. However, capturing this story authentically required careful planning to balance Joey's hockey commitments with the storytelling demands of Brooks Running's Let's Run series.
Final Results
The final deliverables provided Brooks with a compelling athlete narrative that extends their brand beyond running, into the broader story of what drives athletes who are relentless in their pursuit.
“LOOK captured something beyond the sport, the persistence that gets an athlete from a seventh-round pick to starting in the NHL.”
Brand Partnerships
Brooks Running · Let's Run There Campaign
Deliverables
Services used
Production stills · Brooks Running
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