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Smidge Beverage
Craveable product content for a low-ABV beverage brand with a cause.
About the Project
Smidge is a new-to-market better-for-you beverage competing in a crowded low-ABV space. Their founder, Adam O'Connor — a childhood leukemia survivor and former professional triathlete — built the brand around real vodka at 2.5% alc/vol, 50 calories, and a commitment to pediatric cancer research. The ask: product videos that could stop the scroll on social, communicate the lifestyle positioning, and make four distinctly different flavors feel equally irresistible — all without a spokesperson or a long runtime to do it.
Final Results
A full library of product-focused videos across all four Smidge flavors — watermelon açaí, pineapple papaya, blackberry cucumber, and orange blossom strawberry. Adam has been actively using the content since launch, featuring it as pinned content on his Instagram profile. The videos are now running across Smidge's social channels as the brand continues to grow its retail footprint.
“It's not just a drink; it's a lifestyle to build better habits, practice moderation, and make a positive impact.”
Adam O'Connor
Founder, Smidge Beverage
Deliverables
Services used
Production stills · Smidge Beverage
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