Global Running Day
100-plus collective members. One weekend in Boston. LOOK documented the full arc of Brooks Running's Global Running Day — dawn shakeout runs, community service, and a night at Fenway.
About the Project
Brooks Running brought LOOK on to document their 2026 Global Running Collective weekend in Boston — an annual gathering built around Global Running Day. The Collective is a hand-selected group of running and fitness creators from across the US and Canada: athletes, coaches, and content creators united by a shared passion for the sport and their ability to inspire others through TikTok, Instagram, and YouTube. The ask was ambitious: cover airport arrivals, back-to-back dawn shakeout runs, community service events at Cradles to Crayons and along the Charles River, and a Fenway Park evening — all while turning same-day social deliverables throughout.
Final Results
Over the course of the weekend, LOOK operated in run-and-gun documentary mode while simultaneously delivering same-day content. Produced talent interviews — shot in a more controlled format between events — gave the client polished, ad-ready assets. The final package captured both the personal stories behind the Collective members and the shared energy of over 100 creators running, serving, and connecting in Boston.
“Everyone's just all hands on deck. Great attitude across the board. It always produces a great result.”
Brooks Running Team
Global Running Collective · 2026
Deliverables
Services used
Production stills · Brooks Running
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