Brooks - Hype Fest
We were there to capture the shared passion of Brooks' running community —the authentic energy, and collective spirit that elevate the sport.
About the Project
Hype Fest is a weekend for the Brooks community designed celebrate a shared love for running. Our team was tasked with capturing the energy of the weekend, from on-the-go moments to structured events. We navigated the party with an eye for authentic connections, documenting the shared experiences and collaborative spirit that define Brooks.
Final Results
The final product was a comprehensive collection of high-impact visuals and video assets that perfectly captured the spirit of community and collaboration. These assets provide a lasting record of the event's authentic energy, giving the brand powerful content to use across all of its channels.
“We gave LOOK a weekend and a brief. What came back was exactly what Hype Fest is — raw energy, real community, no over-produced moments.”
Events Team
Brooks Running · Hype Fest
Deliverables
Services used
Production stills · Brooks Running
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