Brooks - Hype Fest
We were there to capture the shared passion of Brooks' running community, the authentic energy, and the moments that make Hype Fest worth showing up for.
About the Project
Hype Fest is a weekend for the Brooks community designed celebrate a shared love for running. Our team was tasked with capturing the energy of the weekend, from on-the-go moments to structured events. We navigated the party with an eye for authentic connections, documenting the shared experiences and collaborative spirit that define Brooks.
Final Results
The final product was a comprehensive collection of high-impact visuals and video assets that perfectly captured the spirit of community and collaboration. These assets provide a lasting record of the event's authentic energy, giving the brand powerful content to use across all of its channels.
“We gave LOOK a weekend and a brief. What came back was exactly what Hype Fest is, raw energy, real community, real Brooks.”
Events Team
Brooks Running · Hype Fest
Deliverables
Services used
Production stills · Brooks Running
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